Brand Photography for Bloc Blinds

Creation of a new brand lifestyle shoot for Bloc Blinds, a UK manufacturer of innovative roller blinds (sold nationally via John Lewis as well as via Independent stockist network). Responsible for the overall brand positioning, art direction, commissioning the creative team, overseeing the shoot, and all logistics, budget management, and then pitching out the images to leading lifestyle magazines such as Elle Decoration, Good Homes, The Evening Standard. In addition the shoot has been used for a number of marketing uses.