Project Objective:
Increase brand awareness: disseminate the brand message to a wider audience through a strategic communications campaign.
Strengthen brand image: a brand upgrade to better reflect the company's core values and vision.
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Increase sales and business opportunities: Promote the attention of potential customers through campaigns that lead to conversion into actual sales and business opportunities.
Project Phases:
Phase 1: Brand Upgrade
Brand Review and Positioning: analyze the current brand image and identify areas that need to be adjusted.
Define the brand's unique selling points and core values.
Brand Design and Logo Update: Design a new brand identity to reflect the company's new image.
Update brand documents, promotional materials, website, etc.
Internal and external training: Train internal teams on brand values and image.
Communicate the new brand message to external partners.
Stage 2: Social Media Promotion
Social media strategy development: Identify target audiences and select appropriate social media platforms.
Develop a content strategy, including posting frequency, content types, and interaction plans.
Content Creation and Posting: Create engaging content, including images, videos and text.
Develop a content publishing calendar and ensure regular updates to social media platforms.
Social Media Advertising: Develop a social media advertising plan to increase brand exposure.
Optimize ad placements to ensure maximum engagement with target audiences.
Customer Interaction and Response: Respond positively to user comments and questions on social media.
Encourage user participation, e.g. through polls, sweepstakes or interactive activities.
Program Evaluation & Adjustment:
Develop performance metrics: identify key performance indicators (KPIs) that will be used to evaluate the success of the program.
This includes brand exposure, social media engagement, sales growth, etc.
Regular Evaluation and Adjustment: Regularly evaluate the progress of the project and adjust the strategy based on the performance indicators.
Flexibly adjust the social media promotion plan based on feedback and data analysis.
Project Timeline:
Phase 1: Brand Upgrade (2 months)
Project Team:
Project
Brand upgrade team: designers, marketing team
Social media promotion team: social media managers, content creators, advertising specialists
