Brand Video Project

i-D magazine is synonymous with the exploration of youth culture across the globe. In our piece of branded content, we wanted to hone into the diversity of youth culture that exists across the vast boroughs of London. The essence of the video is how despite their varied creative outlets or endeavours each of the young people featured share the same contagious enthusiasm for their creative passions. Which they believe are integral to their identity both individually and as that of London Culture.