TOGGLEHEAD
BRIEF
To create a brand identity for a start-up specializing in digital marketing solutions.
APPROACH
Because of the variety of digital services offered by this company, I wanted to design a dynamic logo, something that could be related to all their services and still tie in with the main brand. The idea also tied into future sub-brands, that would therefore be recognized as part of Togglehead. After extensive research I decided that a mascot would work well for their brand. Given the name, I wanted the character to have an emphasis on the head. Inspired by animations from Monsters Inc. I created a character that suited the youthful, technology centric nature of the brand.