Branding

  • Diana Mora

Selection of branding projects. Made in agencies and freelance.

Chela is an artisanal Argentinean empanadas start-up founded in California, USA. The brand was built inspired by 1940's two-colors Argentinean magazines and grandma recipes with spanish heritage. The logo uses a script font that evokes vintage advertising layout. The main colors are navy blue and pale pink and are followed by a checked pattern, wood and tea-towel texture that bring to mind the familiar and homemade aspect of the brand. More about Chela
Fauna was an indoor garden design online shop with lost and found pots and plants. The brand character was a big aloe vera plant, depicted in the logo. The design shows the plant on a pot with a simple mayan pattern chosen by the founder of the brand, along with simple more subtle patterns representing elements related with the subject: soil, seeds and roots.
Futuro Bursátil Sociedad de Bolsa S.A. is a stock exchange company, which has been member of the Buenos Aires Stock Market for over 30 years.Their aim was to create a new, clear and friendly visual identity that can attract new customers without losing the reliability and professionalism of the company. The design combines the candlestick graphics used to describe price movements in the market with buildings of the Buenos Aires skyline, where the company is based.
Made with Sofia Arhancet, graphic designer based in Buenos Aires.