Branding Alfonso Flores Bermudez
Alfonso Flores Bermúdez: the challenge of creating a personal brand for an international journalist.
Rational
Alfonso is an international journalist, who leads the design and implementation of Communication for development strategies within the Local governance and water and sanitation programs at Swiss Agency for Development and Cooperation SDC. Also is the Nicaragua's Correspondent of NBC Universal Telemundo and writes articles about the political situation of Nicaragua for The New Yorks Times.
The symbol or imagotype of the Alfonso Flores Bermúdez brand is represented by two elements of written communication (bracket and period), which, arranged in such way, represent the profile of a human figure. Also to convey a much stronger message, these elements are found inside a post-it, to represent it a square is used with the lack of one of its points, thus simulating that it is bent.
About the colors: blue is the color of sympathy and harmony. It is the most named color in relation to sympathy, harmony, friendship and trust. The sky is blue, and that is why blue is the divine color, the color of the eternal. On the other hand, earthly green: the color of nature. In the blue-green chord, heaven and earth meet. In green, divine blue becomes. The trust human blue.
