Branding and identity for the University of Strathclyde Student Association

Rebranding and positioning for a 20,000 strong students association at one of Scotland’s leading university’s, which had become as misunderstood as it had been misrepresented. The approach – shaped by C-suite strategy workshops, interviews with student groups, online polls and on campus questionnaires – led to a renaming of the association, the creation of new social media eco system and a few tears (of joy thankfully).