Branding | Archéologie d'Entremont

The Entremont room is an emblematic space of the Granet Museum in Aix-en-Provence, France. Indeed, it presents an exhibit retracing the history of the archaeological site of Entremont, located in Aix-en-Provence, otherwise known as the "Pompeii of Provence". The objective was to dust off the image and rethink the configuration of the Entremont archaeological room at the Granet Museum in Aix-en-Provence. How to make the Entremont room more attractive? By proposing a visual, immersive, fun and original experience, inspired by exploration and scientific discoveries and by using archaeological codes for the visual identity. The idea was to create an intimate exhibition, very different from the other rooms of the museum. Visitors put themselves into the archaeologist's shoes through a really immersive and individual experience. Concept originally thought with Justine Plan, Luc Meiranesio & Yann Calvez in 2018.