Branding - Bloomberg TV Malaysia

Bloomberg TV Malaysia was launched in April 2015. Every Bloomberg subsidiary has to create their studio and branding materials in compliance with the international brand guidelines set by the Bloomberg TV teams in New York and Hong Kong while injecting them with local flavour. A “songket” (a traditional Malay textile) motif was incorporated into the kaleidoscopic collage images that dominate the environmental graphics throughout the Bloomberg network, while adapting the colour palette and images to suit the target market. These images where used throughout the TV station’s public areas and studio sets, and were applied to their marketing materials.