Branding, Business Cards & Labels

  • Eilidh McArthur

On this project, I worked with a local crafter to create a brand and strong visual identity that worked across business cards and product labels. My client gave some brief ideas for style, but was very open to what I could create, she sent over a selection of images of her work for me to work with. The work she produces is a range of prints, scarves and drawings, so I wanted to represent that in my design. I have collected here all the work I created whilst producing the different elements for this great project. I started with a mood board of the images I could use, then some sketches of ideas, before taking it onto my computer and playing around with different elements to create the development of the designs.