Branding Consultancy for Textile Design Company

Edinburgh Weavers had reached a point where their brand had become disparate and unmanageable. As the business had grown, their logo was being used in many different variations without any coherent strategy. They wanted it refining and bringing up to date, without losing the trust they had built up within many different sectors. I worked with them to identify the needs and audience expectations in each different sector (retail, contract, hospitality, in UK/overseas) and to then define the key elements and redraw the logo. I standardised the different iterations of the logo itself, whilst providing plenty of flexibility for all the different applications it would be needed in. Finally, I briefed the main stakeholders and provided examples and guidance on how to apply the new brand.