Branding for a Holiday business

A WHOPPER OF A PROJECT✌ Meet Yyatra Express, a holiday business offering luxury, customizable, and relaxing holiday destinations. The client came to me for a complete refresh and rebrand✌ So excited to be sharing bits of this project!! I’ve been working on lots of things like branding, products, and stationery!! It feels so good when your clients understand the impact of having a consistent brand and the where the client doesn't hold back and therefore opted for pretty much everything We wanted to create a premium feeling for this brand, yet still keep it feeling fun and lively. The extra 'Y' in Yyatra gives an extra edge to the brand and the location mark helps the audience identify that it's a travel company. The geometric pattern and shapes have been used to give it that premium feels as well as create that feeling of booking a stay at a holiday destination. It's a feeling when you want to relax from all the work stress and you feel like you’ve got your sh*t together and you’re ready to start fresh!! The connection of the shapes has also been used to create a sense of connection and community to this brand. #holiday #holidays #branding #grahicdesigner #traveling #travelphotography #travelblogger #travellover #brandingdesign #brandidentity #logo #brandingdesign #branddesigner #logomaker #colour #kids #educationalbranding #nftartist #creativephotography #creativecommunity #fwportfolio #logoconcept #colours #colourphoto #children #logo #logodesigner #branding #brandingdesign #typography #nft #yyatraexpress #yatra #yyatravel