Branding for SayHi Record Label

For the branding of SayHi, a record label known for its edgy, rebellious spirit, I worked as both the Art Director and Graphic Designer. The visual identity was heavily influenced by the raw, gritty essence of the grunge music scene, balancing chaos and creativity with authenticity. Photography was a key aspect, with imagery focusing on candid, almost unpolished moments of the artists—capturing the passion, angst, and raw emotion of live performances and behind-the-scenes life. The textures of the photos were distressed, adding grain, scratches, and noise, amplifying that grunge aesthetic. A significant portion of the project involved developing assets for social media platforms, where the label’s identity could be amplified and reach a wider audience.