Branding for Varney Insurance Agency

  • Dan Mason
  • Guy Cornet

Working with the team at Free Partners, London, I created the new logo identity and helped develop the brand look and feel for US insurer Varney Agency. The new logo was designed as a wordmark with subtle cuts and exaggerated angles to reflect Varney's ambitious growth plans. A complete revision of all customer touchpoints was executed and a bold new design language installed with fresh imagery, typography and colour palette.