Branding for Yoga with Chloë

  • Kate Rutherford

I recently designed the logo and business card for a newly qualified yoga teacher, based in Bath. The client wanted the Triple Godess/Triple Moon symbol referenced which is what the logo is based on. I used watercolour to paint the symbol to reflect the fluidity of movement experienced through practicing yoga. The client wanted the typography kept simple. Gotham, allowed me to clearly communicate the information on the back of the card, without intruding on the overall design; sleek and subtle.