Branding "Svijet Mašte" - "World of Imagination"
This is a fun project I did for a small company “Svijet mašte” (which translates to "World of imagination") that hosts birthday parties for children, provides daycare, and also has different educational workshops. They had a name but they wanted a logo or a different name for their birthday venue and creative workshops. The main requirements for this project were: -colorful -appealing to children as well as parents -incorporate different activities
That is why I decided to unite it under the same name that would make the brand recognizable with a different tagline that would specify the activity.
The main logo stands for the whole company and doesn’t have a tagline, while all three logos are also connected with the symbol of the house in order to get a unified and connected brand along with the brand name. I used a different color palette for each activity and added different details in accordance with the activity - the birthday venue has balloon illustrations and the creative workshop has gears signifying a workshop.
This type of branding will be flexible in the future as well if they decide to extend their activities while at the same time preserving the main theme. Other activities won’t have to have a house symbol, they can also be represented through an illustration that follows the same style as these three.
Besides the logo, I also made Facebook post layouts for different events they would be hosting such as themed parties (karaoke), sports events, and workshops. Each has different illustrations associated with the activity being hosted but are brought together by a similar style and color palette.
They also needed birthday invitation layouts and flyers that I stylized according to the associated logo and its colors. This way all their material, both on social media and print has a distinctive, recognizable style.