Branding Transform Alliance Africa, for an Africa free from orphanages

Transform Alliance Africa has a vision of an Africa, free of orphanages, where all children belong and grow up in safe and loving families. As our annual pro-bono project, in 2017 we created a brand for them which unites all members of the alliance under one identity. The alliance benefits its members by creating a legitimate, organisation, which supports individuals in their charitable endeavours. Early discussions made it clear that a direction of happiness and positivity was important to Transform Alliance Africa and that 'sad' or 'guilt inducing' imagery and tone of voice should be avoided. As a response to this we created a visual identity which is as colourful and vibrant as the individuals who are represented by it.