Branding Uplause, the world's #1 interactive stadium advertising platform

Uplause is innovating in the field of stadia connectivity and digital infrastructure with real-time interactive gaming experiences for large audiences. In 2009, Uplause set out to rethink big-screen advertising in big arenas. The idea was to offer a fun, interactive experience as opposed to boring, passive ads. Shaking up the traditional model meant that the team needed a credible brand, so they could march straight into the world’s top arenas with their radical new product. We helped create a brand identity that demonstrated futuristic stadium advertising, in line with the company’s hi-tech offering. As fun is a key element of the proposition, the identity also has a certain playfulness, with an engaged audience member as its icon. We worked with typographers Dalton Maag to refine the logotype. Uplause has since become the world's #1 interactive stadium advertising brand, trusted by NFL, NHL, MLB and NBA teams. The system is used in the world’s most iconic arenas, including Madison Square Garden, Citi Field in New York, Tokyo Dome and Russia’s Kontinental Hockey League.