Brat Summer

This fashion editorial that explores Charli XCX's roots in the underground London warehouse rave culture and its profound influence on her journey to her fame. Without this gritty and vibrant scene, Charli XCX would not be the iconic artist she is today. Our editorial explores the dynamic shift from the polished "clean girl" aesthetic to the unapologetically wild "feral girl" era. As Charli XCX's latest album "Brat" embraces Y2K influences and promotes slow fashion, it encourages fans to shop sustainably. The "Brat" movement is more than just a fashion statement; it's a sustainable, fun, and community-oriented phenomenon where maximalism thrives, and everyone can embrace their inner feral. We have curated this editorial with features of well-known "it girls" who resonate with our take on the "Brat" and "feral girl" trends. Notable maximalist figures such as Amy Spalding, Lozeak, and many others share replicate their feral behaviours reflected through styling, set design & props we feature in the editorial, but all are sustainable and it does promote slow & sustainable fashion. And how Brat encourages the cancellation of fast fashion and the importance of Charli's feral girl era, which has influenced individuals to be maximalist and enhance their personality whilst having fun. Additionally how pop culture turned into a culture through Charli.