Breakfast in the clouds for Kylie Baby

  • Tara Rueanhom

Up, up, in the clouds above the cityscapes (at One Hundred, Shoreditch) mummy influencers and their babies enjoyed a wholesome yoga session and breakfast in the sky to test out Kylie Baby products for the first time!

I designed the event to reflect the theme and incorporate the products through 250 paper clouds hung in the yoga room, creating the perfect blend of the sky outside. For the yoga session, custom pink yoga mats, water bottles and sweat towels were styled and gifted to the guests afterwards.

After the yoga, guests were encouraged to use the signature Kylie Baby moisturiser and product personalisation on themselves and their babies, another moment created for content capturing. Following the yoga, guests enjoyed a breakfast ‘in the clouds’ upon a bespoke tiled table top which was dressed with fluffy clouds of pink and blue baby breath centrepiece, cloud macarons snacks and watery-like glass tableware to reflect the moisturising factor of the products. Integrating more of the bubble bath theme: the products were styled on bespoke ombre tiled plinths inspired by the packaging, and the take-home products were personalised with sweet little hand-painted clouds, water droplets motifs and initials.
The event aimed to drive buzz and content around the brand launching in the UK and stocking at Selfridges and Boots. The event was posted by Kylie Jenner and Kris Jenner’s Instagram with over 5M+ reach and 200 pieces of content were created.