Brent Faiyaz x Graduation

Summer 2022 saw the release of Brent Faiyaz's Sophomore Album 'Wasteland'. GRADUATION* worked on the UK & EU roll out of the campaign as well as being Brent's UK & EU partner since 2020. Some of my favourite creative moments and results below: � Fan pin-drop pull up in Soho Took over a space in Soho with only the 'W' logo from the album on the shop windows & set up speakers out of the upstairs windows Brent dropped a pin and map image on his IG, we worked with UK pages to ensure immediate cross posting for increased awareness Identified the first 25 fans to turn up and ensured they were prioritised for photo opportunity Within 10 minutes of location announcement fans had started arriving and on Brent's arrival we had shut down an entire street in central London � Customised Artwork Microsite We created a microsite that allowed fans to upload their photos and customise the 'Wasteland' artwork with their name and images The microsite was available globally and allowed fans to share their results across all social platforms, generating hundreds of thousands of hits on launch � Damien the Duck AR Filter Damien the Duck was a secondary instagram page allowing insight and behind the scenes access to the 'Wastleland' album process In theme with Damien the Duck we created a Snapchat & Instagram AR filter with an animated Damien the duck which could be imposed onto any location with or without water To tie in with the London fan event Damien the Duck OOH posters and duck clings were placed around the Thames & central London ✅ Results - Top 10 OCC Album - 4 x Top 100 OCC singles - #1 Album debut Spotify UK Chart - 32+M Marketing impressions - Multiple releases trending on UK Twitter - 83.2+M Radio Impressions - 13.5+M Marketing reach Team: James Embiricos | Gabriela Krysa | Rebecca S. | Jordan Lolomari | Hallam Smith | Olivia Taylar LW | Niyah Smith | Elliott Blake De-Gale | Billy Ashcroft