Bridgestone "Chase Your Dream, No Matter What" Olympic Games Campaign

Bridgestone Tyres pride themselves on helping you overcome any condition during your journey. But how do you transfer this message to their Worldwide Olympic Partnership? You create a campaign using athletes who have each overcome adversity on their journey to the Olympic Games. Nineteen inspirational athlete stories were turned into cross-channel content, across six European countries. 32+ million views later, the campaign continues to inspire and help people chase their dream.