BRIEFCASES COMPETITION WINNING DESIGN - GOAL 3

The competition brief gave us the choice of 3 briefs; I chose the sustainable futures brief as I felt it was so different to the other briefs we had been given across the duration of BA2a and challenged us to develop a solution to one of the UN sustainable development goals to a sustainable future. For this project, I chose to focus on a fitness app which would tackle people’s unhealthy lunchtime routines. I then chose to focus more precisely onto people who work in office environments as they are often the most unhealthy and inactive lifestyles. The choice to then produce the fitness app for people to log their lunchtime fitness routines and track how many days in a row they have successfully combatted their bad habits was obvious and was the best link between the target audience and the desired outcome.