Bright As Rain - Hackett London and Fox Umbrellas
Hackett London and Fox Umbrellas collaborated on a unique capsule collection of rain macs made from Fox umbrella cloth.
Inspired by Gene Kelly's movement and photography from Gjon Mili, 'Bright As Rain' features ballet dancer and choreographer Eric Underwood.
Art Direction and Stills Photography - Nick Tydeman
Art Direction, Production and Video - Electric Robin
Concept development - Florence Morgan