We thought Carling should make more than just entertaining TV spots so we asked them very nicely if they wouldn't mind us turning them into a kind of beer travel agency over the summer. Thankfully and somewhat surprisingly, they agreed. Thus Brighton or Barbados was born. The idea was simple, everyone pays £49 for a holiday. The catch is that they don't know where they are going. Three hundred randomly selected people flew off to Barbados in a Carling branded plane while seven hundreds others were whisked away to Brighton.
30" commerical
Our TV spot addressed the same issue of making a boring bank holiday more exciting. This time a malevolent seagull steals our Carling man's chips, kicking off an a over the top, James Bond style chase scene across a pier. As usual our hero's triumph is short lived, this time because he finds himself heading out to sea on a fishing trawler, albeit with chips in hand.
Poster Campaign
The holidays we gave away were all scheduled for the May bank holiday so we devised a poster campaign encouraging people to do away with their normal, boring, bank holiday plans and do something a bit more adventurous instead. The photos were shot on location in South Africa and although they may look serene, they were actually taken during a hurricane.