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Bringing brand logo to life

In my Marketing executive role at We Are Tea, one of my recent projects involved bringing our logo to life. Being a speciality tea company, the green, leaf-shaped element was an integral part of the logo design, representing tea leaves. I have found an illustrator (Insta account - @reallifelines) whose work inspired me to create "Leafy" - our brand "mascot", an "icon" of sort. The purpose of this project was to inject humour into our social media feed & add some personality to the brand. This was an ongoing, large project, estimated to last at least 52 weeks, with weekly illustrations to be developed over the course of the year. All illustrations in the range were created based on my creative brief.

Credits

Nika Latynina

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  • Marketing Executive
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Project Tags

  • illustration
  • cartoon
  • creative
  • brand identity
  • Brand Management
  • visual communication
  • content strategy

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