Bringing skincare power to the people

From The INKEY List’s first-ever campaign to a real glow up. Helping everyone feel better in their skin.

Real Truth 

Beauty brand The INKEY List exists for the curious and the confused. 
They help people make better decisions for their skin, so they can feel 
better in their skin.

Real Connection 

We launched their first-ever campaign - knowledge is your power. 
Alongside TV, social and guerrilla, we also built their first e-comm site. 
Empowering and enabling customers to build personalised 
skincare routines. More recently, we gave INKEY a real glow up. From sharing 
their knowledge to showing up for their customers. When it comes to identifying 
their needs and helping them get beautiful results, INKEY is all in.

Real Results 

42,451 skincare recipe builds in just 2 weeks of going live
10 million impressions in just 2 weeks of going live
15,000 new Instagram followers
Engagement videos outperforming industry benchmarks by 377%

Companies

The INKEY List
- Retail

Skills

Influencer Marketing

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