British Airways - Don't Fly.

The Olympic and Paralympic campaign represented a once in a lifetime opportunity for Great Britain and British Airways. Becoming the official airline partner was a chance for BA to connect with the nation.

British Airways used its unique position as the nations flag carrier to lead country in support for our athletes. We rooted our activity in the message, 'Don't Fly. Support team GB.' The TV ad took a BA plane through London to the Olympic Stadium. Anyone who watched the ad online was treated to a personalised version featuring their own street. Poster, print and digital ads continued to rally the nation to stay at home during the games and support our team.
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