Client: British Airways
Production Agency: Jelly London
Direction & Animation: Mr Kaplin
Grade: Suite TV
We worked with our lovely rep agency Jelly London on this online and social campaign for British Airways’ On Business scheme.
The brief was work with the existing brand creative and make a 3D animation that utilised each of the four On Business logos to demonstrate simply how the scheme works. We wanted to ensure that the piece had a ‘flow’ to it so for us the key was coming up with the right transitions to move us from one logo to another in a way that was interesting but also seemed natural and complemented the logos themselves.
On Business is a free to join loyalty programme, run by British Airways, American Airlines and Iberia, that saves companies money on flights through exclusive offers and rewards.