Tasked with driving awareness to the British Airways American Express Credit
Card, Stylist created a campaign relaying the message that escapism can be closer
than you think, even in January. Our secondary objective was to drive traffic to the
British Airways American Express dual card landing page.
Stylist curated three free film, food and photography events to inspire readers for
their next travel adventure. Our campaign launched with two advertorials in Stylist
and ShortList detailing the events, a competition and info on the British Airways
American Express credit card with a click-through to the American Express website.
Online marketing elements supported the campaign to drive traffic to the
advertorial and American Express website. Email placements also ran, driving
traffic to online content, plus Facebook and Instagram to drive the competitions.
The first release of tickets to the events were snapped up and, in the end, we had to
open a waiting list for both events. From the campaign’s beginning, we saw a huge
buzz on social media #EscapeJanuary, with the event becoming the campaign’s
nucleus. Placing British Airways and American Express at the heart of conversation
among the Met Set, this campaign assisted in repositioning the brands as
corporate/data-driven by playing into the fun side of the business for both.