British Land - Tender Winner

When at Omobono I designed the tender concept for British Land. This enabling Omobono to gain further ground with the client. It was a simple concept of adapting 'Fri-yays' into 'Week-yays'. The typeface would change to add vibrancy. The design brief was to keep people in the Broadgate area during the evenings weekends to improve footfall. The outcome turned out to be simple but very effective.