British Olympic Association: Creating the best support for a British team ever through Our Greatest Team campaign

Connecting the nation with Team GB, maximising home advantage, creating long-term value and building an inspirational brand for London 2012 and beyond. Insight At London 2012, Team GB and ParalympicsGB were set to compete as the single largest, most diverse, best prepared and most ambitious team ever. This was Our Greatest Team, with the support of the whole nation behind them. 900 athletes, 60 million strong. By creating a bold new essence ‘Sport is only the beginning’, we helped the federation refocus on their origins as a progressive leader in sport and social development, demonstrating the power of sport to unlock our human potential and transform lives. Ideas We created and developed the campaign strategy, plan and creative identity for Our Greatest Team, a campaign with a clear objective to build the best support for a British team ever. Impact We have continued to work with the British Olympic Association since London 2012, on campaigns and communications for Rio 2016, and Youth Summer and Winter Olympic Games.