Brother Label Printers. Good value, and virtually indestructible labels. A great product, in a boring category. It needed a completely different angle to get people to pay attention. So we took the Label Printers to one of the most Iconic labels in the World: Route 66. The harshest, most unforgiving environments to test the labels. And some of the most interesting, unusual, and captivating people of Route 66. Won a Campaign Big Award Silver