When new kids on the Balham brunch block, Brother Marcus, decided to expand Cause & Effect were asked to look at their brand and help them develop from a Brooklyn-style coffee shop to be a more refined dining experience with Kretan heritage. We took the 3 school-friends through a branding workshop, applying a more grown set of brand values and an evolution of their logo that has been developed into a graphic language to be used across all their interiors and collateral. We look forward to seeing it all in action in the top secret new location north of the river.