Brown Thomas (part of Selfridges group) Branded UGC Activation

• Ideated creative response to re-launch their newly designed 2nd Floor (young and contemporary) by bringing potential customers on a virtual tour of the floor and offering incentives such as vouchers to complete which would then bring the customers physically into the store. • Instagram treasure hunt • UGC content and creative KPI hit within 72 hours www.instagram.com/btexplorethefloor/