BT London 2012 Olympic Game sponsorship

  • Helen Lines
  • Colin Shanahan
  • David Pettitt

BT were chosen as the telecoms partner for the London 2012 Olympics. They were to build the largest and most up to date digital infrastructure to date and needed to ensure that they capitalise on their sponsorship contribution using below the line media and budget. Provided dedicated Account Management services, overseeing strategic support and design for their Corporate Sponsorship of the Olympic and Paralympic Games. A two and half year commitment covered a diverse range of digital, print, outdoor media/ environment communication campaigns, 3D projects including vehicle liveries, hot air balloons and interior design solutions. Working directly with the directors of the BT Group brand, a vast amount was achieved against a consistently demanding series of deadlines.


  • h


    • Design
  • BT logo


    • Technology