BT SPORT / Be There

BT Sport’s on air identity was given an overhaul, bringing the overarching brand identity principles to life in a sports context through photography celebrating the passion and support of the fans. These photos are being used as the basis of a new identity for the channel in TV inserts, online communications, social networks and also published in a book. I was commissioned to capture the spirit and emotion experienced before encounters. Portraying fans, moments and textures in the surroundings of the stadiums (in a wide variety of leagues ranging from the Champions League to the English fourth division).