Buckinghamshire College Group

For the Buckinghamshire College Group's campaign we sifted through lots of concepts but kept coming back to one: Futureproof. The idea of students with mutant superpowers assembled as one, fearlessly taking on the world. Invincible. Undaunted. Primed to conquer tough job markets and secure their future. But that wasn’t enough. We also wanted to make the marketing real by heroing real-life students and showcasing the different courses and skills they can arm up with.