Bugsby

As part of a school project we were given the brief to design a visual identity for a product that introduces insects as part of our daily food. What better way to introduce insects in our diet than chocolates. Bugsby is a brand of chocolates that has four superheroes as its mascot. Four insects that are at the forefront of changing the way we view food, in their superhero avatars Bugsby's identity focuses on illustrations of its four superhero bugs, complemented with summer colours and elements from nature to show its 'green' impact. The tone of voice is playful and quirky without being preachy about such an important topic.