Buketo is a new wine series produced in Greece that will be imported to USA and Canada by wine import company, Cava Spiliadis.
Targeting youthful and open-minded wine seekers, the design brief called for a compelling, modern and stylish label.
Buketo is the Greek word for bouquet, i.e. an attractively arranged bunch of flowers. We played with this idea of a harmonious arrangement of elements and designed geometric compositions of fine lines vs. blocks of color and sharp edges vs. perfect circles. If the two bottles for the white and the red wine are placed next to each other, they seem to create a larger composition. The result is sophisticated and minimalistic, appealing to the target group, but also connoting the quality of the wines.
The Buketo logo is also geometric and minimalistic but builds on the idea of a bouquet in a more literal way. We designed a bunch of three flowers referring to the aromatic character of the wines, as well as the three grape varieties used in making each of the wines in the series.
