Bulgari - Institutional Window Display

  • Federica Pellazza

Winner project for the new Bulgari Institutional Windows (still visible worldwide today). The competition was addressed to multiple design firms, with the aim of designing a new institutional concept with a strong focus on the product. The core of our proposal was a permanent layout with a flexible twist: the jewels are displayed in glass boxes, nestled in staggered panels with the possibility of being customised with different skins in the future – according to different collections or launches (see below the multicoloured version for Fuorisalone 2015).