Bulk Powders
#RevealYourself
Brief
Position Bulk Powders as mainstream sports nutrition brand that is inclusive and inspiring.
Insight
Positive fulfillment of yourself comes from being the best version of yourself - mentally and physically.
Idea
#RevealYourself. A campaign that sought to challenge the status quo by eschewing traditional testosterone-fuelled imagery in favour of the exuberant feeling of revealing your true self. Bold imagery helped to position Bulk Powders as a fearless and authentic challenger brand and to reach a new, wider audience.
Results
By igniting conversations both off and online with its motivating hashtag, the campaign gained maximum exposure, including national press coverage.