Project assumptions:
The project assumes running the program according to one of the basic mechanisms used in work with testers, i.e. "in the name of research" - we carry out a research project testing the operation of Buna products.
Clearly communicated selection criteria (ie interest in cosmetics) will increase the sense of belonging to an elite group of consumers.
The project is carried out using natural testers and acquired influencers that are also network hubs, connecting many environments and social groups.
The project is in line with the promise of the "Trustworthy recipe for beauty and health" brand.
Target: Women aged 25-44.
Core Target: Women aged 25-34. ( 88% Millennials , 12% Generation X)
The idea of communication:
The selected testers will be asked to test the effectiveness of the products. We offer a monthly project, which in the future can build a large and dedicated group of Buna products.
The theme slogan of the action has an ambiguous reference not only to create a home corner with herbs in your home, but also to the consumer's understanding of the brand's philosophy - healthy life, without haste and stress.
Communication goal:
Encourage beauty tester to take part in the action, not only because of the possibility of cosmetics testing, but also to publish content on social media from the so-called a manifesto calling for life in harmony with nature and with itself.
Giftpack with herbs
We want senders and testers to send products along with a packet of herbs. Thanks to this proposal, each of them will be able to experience the natural power of our cosmetics, i.e. rosemary or mint. Women who receive a package from us will certainly show in the pages of their social-media channels the entire planting process of seeds to germination. This idea corresponds perfectly with the philosophy of the brand and the lifestyle of our consumers.
Companies
Basel Olten Pharm
- Non Creative Industries