BURBERRY WORLD

University Final Major Project: My Final Major Project, Burberry World, combines both fashion and gaming to create an innovative new app in proposal for Burberry. The app is a “virtual world” with options to explore Burberry in cities from across the world. The first feature allows the user to create their own avatar, with options to change colours and styles to produce their own digital self. The second feature is a map of the city where the user can play mini games to win virtual Burberry items. The final feature is a virtual changing room where the user can dress their avatar in the items they’ve collected, with options to purchase and share. The app is a playful and interactive touchpoint for the consumer, offering a new way to not only shop but experience the Burberry brand. See more of Burberry World here: https://natashawilsondesign.wixsite.com/website/digital-content Illustrations by Alicia Ovenstone (@alicia0ovenstone) and Jazzi Smith (@ripnib).