'Break New Grounds in Beauty Branding' is a brief set by Design Bridge as part of the D&AD New Blood Awards 2016. However, this brief was given as a short 3-week project during my time at Conde Nast College, focusing on Brand Communication in term 2.
The challenge was to create a new-to-world, accessible, mass-market beauty brand that breaks established category codes.
As a result, 'Bure' is a response to some of the issues with which modern, post-demographic consumers identify: gender stereotypes, healthy body image, and environmental concerns relevant to users of beauty products today.
My branding outcome was shortlisted from 30 students by my tutors to enter the New Blood Awards 2016 however, I refused my submission as we had entered the busy stages of our end of year project.