Burger do Nô - Maionese da Casa (Nô's Burger - House Mayo)
This video is about the secret mayo recipe from Nô's Burger and how the marketing team create a identity to the brand! Check it out!
During pandemic times the Bode do Nô's (Nô's Goat) owners, Lucas and Danilo, started a delivery burger restaurant called Nô's Burger (Burguer do Nô). Today the house is already stabilished in a physical place.
The secret recipe of the house mayo was always well evaluated by customers and I was invited to produce a video about that. By the time the marketing team want to create a brand identity for the restaurant and we think in the stereotype of brazilian urban people, counterparting the country people that the Nô's Goat matrix represents.
We used a brazilian funk hit to represent that identity, "Cheirinho de Sucesso" ("Smell like Sucess"), and also to emphasize the appetite for the secret mayo recipe and the new delivery burger service as itself.
And as we see it got sucessed!
