Burger King D&AD New Blood 2021 Winner: Your Favourite Toxic King Wants A Fresh Start

Burger King have been playing with fire and their reputation has been flame-grilled in the process. Customers were only a Google search away from finding out that Burger King’s preservatives were described as harmful, giving a whole new meaning to what the internet folk are calling a ‘Toxic King’. He’s the old flame you’ve been trying to forget – but he’s ready to finally treat you right. No white lies, no red flags and no grey areas. Absolutely no extra colours, whatsoever. Let’s let bygones be burgers - here’s to a fresh start.