To launch the Big King with impact in Brazil, Burger King and David The Agency partnered with Crane.tv to conceive a content led campaign.
The Big King is Burger King's version of McDonald's Big Mac - the only real difference is that Burger King flame grill their meat. Therefore, we decided to find the biggest Big Mac lovers across the world and convert them into Big King fans instead.
The film was watched more than 19 Million times in one week, the campaign had 76 Million media impressions and 93% positive social sentiment.
See more: https://pt-br.facebook.com/BurgerKingBrasil
Client: David The Agency Brazil/Burger King Brazil
My part: Head of Client and Producer