After a winning pitch I was responsible for leading and designing the brand identity update for this iconic 200 year-old luxury arcade. The first task was to review the brand mark, which was more than 10 years old, had technical flaws and was inconsistently throughout the brand's touchpoints.
Along with the brand mark update the project included a new look and feel, expanding the brand asset and providing styles for PR and digital design agencies. That included typographic styles, colour palette, art direction for photography, as well as new illustrations.
The final piece of the project was a B2B brochure and microsite, communicating available units to high-end luxury brands. That included a 16-page brochure finished with hand-sewn binding, bespoke illustrated unit leaflets, as well as a metallic foiled envelope.