BURNBERRY

This Burberry sub advertisement aims at making people aged 20 to 40 more aware of the negative environmental and ethical impact that Burberry caused due to burning his unsold stock. Burberry burning £ 28 millions worth of clothing is unethical and also dangerous for the environment. The strategic approach will focus on providing the public with an ideal and regular representation of the brand and eventually showing them what the brand actually does behind the back of their customers.